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Research – Save The Hug

In 2018 I graduated from Academie Artemis with this project I call #savethehug. ‘Touching’ is a sensitive topic these days. Digitization has made our body more or less a private matter. With this campaign, I tried to approach physical contact in a positive way. A hug provides oxytocin, a hormone that reduces stress and boosts your happiness level. Then, a shortage of this hormone can lead to psychological consequences. With this book I visualised the relationship between society and physical contact.