In 2018 I graduated from Academie Artemis with this project I call #savethehug. ‘Touching’ is a sensitive topic these days. Digitization has made our body more or less a private matter. With this campaign, I tried to approach physical contact in a positive way. A hug provides oxytocin, a hormone that reduces stress and boosts your happiness level. Then, a shortage of this hormone can lead to psychological consequences.

Concept & Styling – Carlijn Andriessen
Photography & film  – Rozemarijn Biemans
Models – Arisa Akkerman, Elian van Buuren, Sten Eijkholt, Ylva Koevoet & Bo Tdlohreg
Muah – Shanna Marcus
Video edit – Merle Verseef
Music – Michiel Mooring